After writing this article I’ve had a few people ask if I knew which design agency is behind the new Apple commercial. After doing some digging I discovered that it was in fact TBWA/Chiat/Day who developed the commercial. TBWA/Chiat/Day are an ad agency that Apple has been working with dating all the way back to the classic 1984 ad. As I dug a little deeper I found out that design agency Logan produced the creative for the commercial and shared directing responsibilities with Mark Romanek. Romanek is an accomplished director who’s credits include the music video for “Closer” by NIN, the video of the cover of NIN’s “Hurt” by Johnny Cash (one of the best music videos I’ve ever seen) and the movie “One Hour Photo”.

Projects like this usually involve several agencies, so there might be some that I’ve left out, but this looks to be the bulk of it.