North Kingdom is a digital agency located in Sweden and easily one of my favorites. Their work is consistently inspiring and at a quality level few agencies are able to reach. David Eriksson, NK’s CEO and Creative Director, shares a little insight into the company and walks through how they made one of their most popular and awarded projects, “Get The Glass“.

I love how the crew at NK built a physical model for the island in the Get the Glass campaign. Their production methods are akin to those used in the feature film industry and their attention to detail is obvious in their work. I was inspired to stretch myself with my work, to love every pixel, and to expand my mind to potentially include more hands-on approaches to projects.

Rest assured a “better” tool, a “better” process, a “better” way will always come along. However, what will remain unchanged is the need for you to know what works best for your personal, project, and client needs—and to adapt when it really is a better way.

Great article by Cameron Moll about focusing on your own processes rather than seeking to replace them by those of others. I love learning about how other people accomplish their work and can at times learn new techniques or ways to approach a project, but it’s important to remember that my own work experiences are even more valuable.