North Kingdom is a digital agency located in Sweden and easily one of my favorites. Their work is consistently inspiring and at a quality level few agencies are able to reach. David Eriksson, NK’s CEO and Creative Director, shares a little insight into the company and walks through how they made one of their most popular and awarded projects, “Get The Glass“.
I love how the crew at NK built a physical model for the island in the Get the Glass campaign. Their production methods are akin to those used in the feature film industry and their attention to detail is obvious in their work. I was inspired to stretch myself with my work, to love every pixel, and to expand my mind to potentially include more hands-on approaches to projects.
Bravo to all those who choose to work in the real world for their storytelling. While the current trends in CGI are brilliant and amazing, I feel the old methods are still viable and should serve as a balance to the slick, polished aesthetic of the digital age.