Interactive Sommelier

Overview

A couple of comps created for Central Market for a possible interactive, in-store display that would help customers narrow down their wine selection. The idea is that the customer would go down two paths, either a direct wine choice path or a pairing path based on cuisine type. The "Sommelier" would then walk the user through a few short steps, prompting them to make decisions related to which path they chose. Once the steps were completed a results screen would recommend a wine, offer information about that particular wine type, as well as various in-store specials.

Credits

Role:

Art Direction

Client:

Central Market

Agency:

Springbox